Fabulous, fresh, seasonal flowers delivered to your door. Treat yourself or surprise someone else, with a beautiful flower subscription or a single bunch.

Freddies Flowers

As an Etsy or Shopify store owner, understanding and managing your profit margins is the cornerstone of your business success. Our <a href="/profit-calculator">Profit Calculator</a> is designed to empower you by providing insights into your costs, fees, and profit margins, enabling you to price your products competitively and profitably.

Etsy and Shopify sellers face a common challenge: setting prices that not only attract customers but also cover costs and desired profit margins. In a market where pricing can make or break your business, our <a href="/profit-calculator">Profit Calculator</a> steps in as your personal financial advisor.

<img
className="rounded-3 mb-4 pt-4"
src="/img/blog/profit-calculator/01-01.png"
alt="Using the Profit Calculator"
/>

#### Why Use the Profit Calculator?

The <a href="/profit-calculator">Profit Calculator</a> simplifies the complex process of pricing your products. By entering basic information such as cost of goods, desired profit, and other expenses, you can instantly see a recommended selling price and expected profit for each item.

- **Understand Real Costs and Margins:** Our tool breaks down every component of your cost — from raw materials to Etsy or Shopify fees. This clarity helps you avoid underpricing, ensuring that each sale contributes positively to your bottom line.

- **Adapt to Market Changes:** Pricing flexibility is crucial, especially in dynamic marketplaces like Etsy and Shopify. The <a href="/profit-calculator">Profit Calculator</a> allows you to adjust different variables and instantly see how these changes affect your margins, enabling you to respond quickly to market demands or cost fluctuations.

- **Save Time:** Manually calculating costs and profits for each product can be time-consuming and prone to errors. Our calculator automates these calculations, saving you time and providing accurate, reliable data.

- **Educate About Hidden Fees:** Many sellers underestimate the impact of marketplace fees on their profits. Our <a href="/profit-calculator">Profit Calculator</a> includes a detailed breakdown of these fees, helping you to fully understand their impact and factor them into your pricing strategy.


#### How to Get Started
Getting started with our <a href="/profit-calculator">Profit Calculator</a> is simple. Just visit the feature on our website, enter your product details, and let the calculator do the rest. Here's a step-by-step guide:

**Step 1:** Input your base cost of goods, including material, labor, and overhead costs.

<img
className="rounded-3 mb-4 pt-4"
src="/img/blog/profit-calculator/01-02.png"
alt="Step-by-Step Guide"
/>

**Step 2:** Add any additional costs, such as shipping or special offers and discounts.

<img
className="rounded-3 mb-4 pt-4"
src="/img/blog/profit-calculator/01-03.png"
alt="Step-by-Step Guide"
/>

**Step 3:** Input your base cost of goods, including material, labor, and overhead costs. Pick your platform so we can calculate the cost and fees. 

<img
className="rounded-3 mb-4 pt-4"
src="/img/blog/profit-calculator/01-04.png"
alt="Step-by-Step Guide"
/>

**Step 4:** Review your estimated profits, profit margin and the fees amount you spend from each sale.
Review the calculated selling price and adjust as needed based on market conditions or competitive analysis.
<img
className="rounded-3 mb-4 pt-4"
src="/img/blog/profit-calculator/01-05.png"
alt="Step-by-Step Guide"
/>

#### Conclusion
Whether you’re just starting out or looking to refine your pricing strategy, our <a href="/profit-calculator">Profit Calculator</a> is a valuable tool that can help you make informed decisions and boost your profitability. Embrace the power of knowing your numbers and take control of your Etsy or Shopify store’s financial future.

Harness this tool to ensure your pricing strategies are as dynamic and robust as your creativity. Visit our <a href="/profit-calculator">Profit Calculator</a> today and start transforming your pricing approach for better profitability and success.

Discover how our profit calculator can revolutionize your Etsy or Shopify store pricing strategy.

Pricing products correctly is crucial for online store success. Learn how our Profit Calculator helps Etsy and Shopify store owners understand their margins better and optimize their pricing for increased profitability.

Using Our Profit Calculator Tool to Maximize Margins and Set Your Pricing

H&M is the result of an ingenious idea — standardize production and make mass production possible. That was over 50 years ago. Today, the Swedish Group is a modern fashion company with a strong brand firmly established in all parts of the world but the idea behind H&M remains the same, to offer fashion and quality at the best price.



The H&M Group is continuing to tap into consumers wanting on demand services and personalisation by launching a Creator Studio B2B service.
The company explains the Creator Studio service and investment in print on-demand network Printify will provide new and innovative ways to engage and co-create with consumers, as well as to promote young designers.


In their quest for innovation, H&M is following the trend to individualize merchandise and develop a global digital printing platform for on-demand services. In this way H&M has left other fashion retailers behind in the race towards mass customization.

The Swedish company is focusing on setting up a global digital printing platform and is investing in on-demand services within its two business segments: Retail and Concept. The aim is to enable customers to order customized designs for T-shirts, sweatshirts, hats, hoodies and dresses, with the option to have them produced locally in a H&M store anywhere in the world.

Fashion retailer Hennes & Mauritz (H&M) will continue to ride the wave of digitization in 2017 and invests in different on-demand services. That shows the announcement from the company that it has partnered with online apparel marketplace Tradeshift, where H&M can use its digital marketing tools for connections with customers and suppliers. Furthermore, the fashion giant is investing in a digital printing platform for more personalization. This new investment will be used to expand H&M's digital offer and to launch digital garments with different effects than offered today.

Although still a relatively young technology, digital printing has gained popularity in recent years and is now being developed by a range of companies.

The fashion retailer wants to improve service for its customers and increase speed for its production lines. The company also develops regional production platforms for on-demand services.

<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/hm-group/05-05.jpg"
 alt="H&M Group"
/>

While increasing efficiency in its merchandise production, H&M has also increased its focus on individualization to keep up with consumer demands.

In summary, we see the new digital printing technologies being used by both large and small companies, in their quest to develop products that are of a higher quality, better looking and cheap to produce. We see the growth potential in these digital systems and are excited about companies like H&M who are joining this movement. We can only hope they will encourage other brands to seek out the advantages of digital printing.


 If you subscribe to a service from a link on this page, we may
 receive a small commission at no additional cost to you. We only
 link to things we personally use and recommend.

H&M Group Business Ventures has announced its new global platform...

H&M Group Business Ventures has announced its new global platform developed for the merchandise industry, Creator Studio, an on-demand printing service...

H&M Group continues push into on demand services

### Shopify vs WooCommerce: The Ultimate Guide for Dropshipping & Print-on-Demand Store Owners

Alright, so you've got this killer product idea, and you're itching to get it out there. Maybe you're diving into the wild world of dropshipping, or perhaps you're going print-on-demand. Either way, you're faced with this big question: <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> or <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a>? It's like standing at a digital crossroad. Both roads lead to potentially awesome destinations, but which one's got the scenic route and which one’s got the shortcuts? For anyone just starting out, this is THE big decision. Let's break it down.


The Heart of eCommerce: Shopify and WooCommerce


At its core, <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> provides a comprehensive and user-friendly environment, especially for those new to the digital marketplace. With in-built features, streamlined designs, and an extensive app ecosystem, it's a ready-to-go solution. On the other hand, <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a>, a free plugin for WordPress, offers vast customization possibilities, making it ideal for those with a more tech-savvy approach.

#### Pros of Shopify


1. User-Friendly Interface: <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> offers an intuitive dashboard that even novices can navigate with ease.



2. Integrated Payment System: <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> Payments means one less third-party tool, although it also supports other gateways.



3. Diverse App Ecosystem: From <a href="https://dropship.me/" target="_blank" rel="noreferrer">Dropship.me</a> for dropshipping to <a href="https://www.printful.com/a/5474641:1fc9bc660cd44e2d4f7dd42401980e4f" target="_blank" rel="noreferrer">Printful</a> for print-on-demand, you have ample choices.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/shopify-vs-woocommerce/01-01.png"
 alt="Shopify Dashboard"
/>

#### Cons of Shopify


1. Monthly Fees: Unlike <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a>, which is free to use (though some plugins might charge), <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> has monthly fees that can accumulate, especially if you opt for higher plans or additional apps.


2. Transaction Fees: If you don't use <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> Payments, you'll have to pay additional transaction fees. This can eat into your profits, especially for businesses with tight margins.


3. Less Customization: While <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> is user-friendly, it doesn’t offer the deep customization capabilities that <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a> does. Modifying the backend or developing specific functionalities might be restrictive.

<img
className="rounded-3 mb-4 pt-4"
src="/img/blog/shopify-vs-woocommerce/01-02.png"
alt="Challenges with Shopify"
/>


#### Pros of WooCommerce


1. Deep Customization: Tailor your store's functionality and appearance, thanks to its open-source nature.



2. Vast Plugin Universe: From payment gateways to SEO optimization, there's likely a plugin for everything.



3. Integrated with WordPress: Leverage the power of the world's most popular CMS for your store.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/shopify-vs-woocommerce/01-03.png"
 alt="WooCommerce Setup"
/>


#### Cons of WooCommerce

1. Steeper Learning Curve: Being an open-source platform, <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a> requires a certain level of technical know-how. This can be daunting for beginners.


2. Maintenance: You're responsible for updates and backups. Not updating can lead to vulnerabilities, but updating can sometimes break functionalities if not done correctly.


3. Hosting Costs: While <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a> itself is free, you need to consider hosting costs, which vary depending on your chosen provider and plan.

<img
className="rounded-3 mb-4 pt-4"
src="/img/blog/shopify-vs-woocommerce/01-04.png"
alt="Challenges with WooCommerce"
/>


#### Which is Better for Dropshipping and Print-on-Demand?

For dropshipping, <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> takes a slight edge due to apps like Oberlo that streamline the process. Its beginner-friendly interface means you can start dropshipping with less of a learning curve.

When it comes to print-on-demand, both platforms have robust integrations. Shopify partners seamlessly with platforms like Printful and Printify, while <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a> has a suite of plugins catering to this model.


In Conclusion...


Your choice between <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> and <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a> largely depends on your comfort level with technology, the degree of customization you desire, and the specific requirements of your business model. Both platforms have proven their mettle in the eCommerce industry and can undoubtedly cater to the unique demands of dropshipping and print-on-demand entrepreneurs.

So, after all that deep dive into the <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> vs. <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a> ocean, here's the deal: both have their cool vibes. If you want something straightforward and don’t want to mess with too many techy bits, <a href="https://shopify.pxf.io/c/3301265/1061744/13624" target="_blank" rel="noreferrer">Shopify</a> might be your jam. But if you're the kind who likes to tinker around, customize stuff, and have some control over the nuts and bolts, <a href="https://woocommerce.com/" target="_blank" rel="noreferrer">WooCommerce</a> is calling your name. At the end of the day, platforms are just tools – it’s all about how you use them. So pick the one that vibes with you, roll up your sleeves, and get that online store rockin’! 

Remember to incorporate these insights into your unique context and further research each platform's capabilities and recent updates. With the right platform, the sky's the limit for your eCommerce venture! 🚀


 If you subscribe to a service from a link on this page, we may
 receive a small commission at no additional cost to you. We only
 link to things we personally use and recommend.

A comprehensive guide comparing Shopify and WooCommerce...

In the vast sea of eCommerce solutions, Shopify and WooCommerce emerge as two titans catering especially to dropshipping and print-on-demand business models. This guide dives deep into...

Shopify vs WooCommerce: Which Platform Is Better?

User-generated content (UGC) is a powerful tool for e-commerce businesses. Learn how to effectively leverage UGC to build trust, foster community, and increase sales with these practical tips and examples.


### What is User-Generated Content?


 User-generated content refers to any form of content—such as photos, videos, reviews, and social media posts—that is created by customers rather than brands. This type of content is highly valuable as it provides authentic and relatable perspectives on your products.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/ugc/01-01.jpg"
 alt="User-generated content"
/>

### Why is UGC Important?


 UGC builds trust and credibility because it comes from real customers who have experienced your products firsthand. It also fosters a sense of community and engagement, encouraging other customers to share their experiences. According to studies, 79% of people say UGC highly impacts their purchasing decisions.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/ugc/01-02.jpg"
 alt="User-generated content"
/>

### 1. Encourage and Collect UGC


 Start by encouraging your customers to share their experiences with your products. You can do this by running contests, offering incentives, or simply asking for reviews and photos. Make it easy for customers to share their content by providing clear instructions and multiple platforms for submission.



### 2. Showcase UGC on Your Website


 Feature UGC prominently on your product pages, homepage, and even in your marketing materials. Display customer photos, videos, and testimonials to provide social proof and create a more relatable shopping experience.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/ugc/01-03.jpg"
 alt="User-generated content"
/>

### 3. Utilize UGC in Social Media Marketing


 Share UGC on your social media channels to engage with your audience and showcase real-life uses of your products. This not only boosts your brand’s authenticity but also encourages more customers to share their content.



### 4. Create a Branded Hashtag


 Develop a unique branded hashtag that customers can use when posting about your products. This makes it easier to track and collect UGC while also building a community around your brand.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/ugc/01-04.jpg"
 alt="User-generated content"
/>


### 5. Leverage UGC in Email Marketing


 Incorporate UGC into your email marketing campaigns. Use customer photos and testimonials in your newsletters and promotional emails to add authenticity and encourage higher engagement rates.



### 6. Use UGC in Paid Advertising


 Integrate UGC into your paid advertising campaigns. Ads featuring real customers tend to perform better as they resonate more with the audience. Highlight customer reviews and photos in your ads to increase credibility and conversion rates.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/ugc/01-05.jpg"
 alt="User-generated content"
/>

### 7. Reward Customers for Creating UGC


 Show appreciation for customers who contribute UGC by offering rewards such as discounts, special offers, or featuring them on your social media channels. This not only encourages more UGC but also strengthens customer loyalty.



### 8. Monitor and Respond to UGC


 Actively monitor UGC and respond to customer posts and reviews. Engaging with customers who create content about your brand helps build stronger relationships and demonstrates that you value their feedback.



<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/ugc/01-06.jpg"
 alt="User-generated content"
/>

### 9. Create a UGC Gallery


 Dedicate a section of your website to a UGC gallery where customers can browse through photos and videos shared by other users. This can serve as a source of inspiration for potential customers and a testament to the quality of your products.



### 10. Analyze and Optimize


 Continuously analyze the performance of your UGC campaigns. Track metrics such as engagement rates, conversion rates, and overall impact on sales. Use these insights to optimize your strategies and maximize the effectiveness of UGC.



### Conclusion


 Leveraging user-generated content is a powerful way to enhance your e-commerce store’s credibility, engage customers, and drive sales. By encouraging and showcasing UGC across various channels, you can create a more authentic and relatable shopping experience. For more examples, visit <a href="https://www.costura.io/inspiration/" target="_blank">Costura's Inspiration pages</a>.

Discover how user-generated content can enhance your brand credibility, engage customers, and drive e-commerce sales.

User-generated content is a powerful tool for e-commerce businesses. Learn how to effectively leverage UGC to build trust, foster community, and increase sales with these practical tips and examples.

How to Leverage User-Generated Content (UGC)

At Costura.io, branding and design are at the core of what we do, and we always keep an eye on brands that go through radical visual changes. When <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a> unveiled its new "Make it Your Way" branding, we felt compelled to talk about it. As product and brand design experts, we noticed both the bold moves <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a> made and the subtleties in their design choices.


Founded in 2015, <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a> has revolutionized the print-on-demand (POD) industry by providing a platform that allows creators, entrepreneurs, and businesses to design and sell custom products without upfront inventory costs. <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a> connects users to a network of printing partners across the globe, streamlining the process of creating and shipping custom products like t-shirts, mugs, and home decor. This model has empowered millions of creators around the world to monetize their designs, significantly lowering the barriers to entry in e-commerce for creative professionals and small businesses.

<blockquote className="blockquote pb-4 pt-2">
 <h2>
 The rebranding is designed to inspire sellers to express their individuality and break away from traditional work structures
 </h2>
</blockquote>

After many years with the same branding and "look & feel", the Latvian print on demand company has launched a new branding campaign called <a href="https://printify.com/make-it-your-way/" target="_blank" rel="noreferrer"> "Make it Your Way,"</a> emphasizing user empowerment and creative freedom for entrepreneurs. The fresh look includes a stronger focus on green as a symbol of profit and incorporates clean typography to amplify user voices. The rebranding is designed to inspire sellers to express their individuality and break away from traditional work structures. Let's break it down into a series of categories:


### Simplified Logos and a Modern Trend


Like many brands today, <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a> decided to leave behind the icon or symbol that previously accompanied their brand name. Instead, they now showcase their brand word in isolation.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/printify-branding/01-01.webp"
 alt="Printify rebranding"
/>

 This is a modern approach, and we’ve seen it work well for many companies, as it allows the brand name itself to become the focal point of recognition. However, it also means the design needs to be striking and memorable to fill the space left by the absence of an icon. For <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a>, the new typography does a decent job, but some might argue that it lacks that iconic punch.

### Bright, Yet Mature Color Choices


A noticeable aspect of <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a>’s new look is the use of bright but warm colors. The dark green background paired with bright, almost fluorescent green accents is a bold move.


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/printify-branding/01-02.webp"
 alt="Printify rebranding"
/>

This combination of dark and vibrant tones is popular in the world of branding today, but what we really like is their choice of a deeper green. While many brands go for brighter, almost neon greens, <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a>’s darker tone gives the brand a sense of maturity and elegance, setting it apart from competitors who opt for more playful hues.

### Typography and Visual Language


The typography is clean and functional, which is in line with the overall push towards simplicity and user-centricity. 


<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/printify-branding/01-03.webp"
 alt="Printify rebranding"
/>

<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/printify-branding/01-04.webp"
 alt="Printify rebranding"
/>


 It speaks to the entrepreneurial audience that <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a> aims to empower, but we feel there could have been a more distinct flair to the fonts chosen. The design is user-friendly and effective, but we would have liked to see something that offers a more unique personality to the brand, especially in a crowded marketplace.


### Overall Impression

<a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a>’s new branding strikes a balance between being modern and sophisticated. The color choices, simplicity of the logo, and removal of icons signal a mature approach, while also embracing the creativity of its users. However, the move towards a minimalist logo design—leaving the brand name without an accompanying symbol—comes with the risk of being too subtle in a visually saturated market.

<img
 className="rounded-3 mb-4 pt-4"
 src="/img/blog/printify-branding/01-05.webp"
 alt="Printify rebranding"
/>

<blockquote className="blockquote pb-4 pt-2">
 <h2>
 We appreciate Printify’s approach and look forward to seeing how it resonates with their audience.
 </h2>
</blockquote>

As a brand that’s growing its presence, <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a> has made smart design decisions to convey empowerment and growth, but we’ll be keeping an eye on how they continue to evolve visually.

At Costura.io, where design and branding are at the heart of what we do, we appreciate <a href="https://printify.grsm.io/cjr4wo4p1tva" target="_blank" rel="noreferrer">Printify</a>’s approach and look forward to seeing how it resonates with their audience.

Check out the new look for yourself and let us know what you think:<a href="https://printify.com/make-it-your-way/" target="_blank" rel="noreferrer"> Printify - Make it Your Way</a>.

At Costura.io, we're passionate about branding and design....

At Costura.io, we're passionate about branding and design, so when Printify unveiled its new "Make it Your Way" branding, we took notice. As product and brand design experts, we wanted to share our thoughts on the overhaul...

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Shopify vs WooCommerce: Which Platform Is Better?

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How to Leverage User-Generated Content (UGC)

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Printify's New Rebranding – A Designer's Perspective

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Using Our Profit Calculator Tool to Maximize Margins and Set Your Pricing

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H&M Group continues push into on demand services

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