The Art of Partnership and How Costura Framed Our Success

The Art of Partnership and How Costura Framed Our Success
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SUCCESS STORY
May, 2023
2 min read

Since our inception, Folio & Co. has been a go-to destination for classic black & white images, retro wall art, modern abstract pieces, and contemporary illustrations. But transforming a curated art collection into a high-performing eCommerce business required the right design expertise.

More Than Just Prints – Crafting a Brand That Sells

While our artwork spoke for itself, we knew we needed more than just great designs—we needed a cohesive brand, an optimized store, and high-converting marketing assets to truly scale. We weren’t just searching for a supplier; we needed a creative partner to help us package our vision into a polished, premium online experience.

Folio & Co.

The Costura Studio Effect: Elevating Every Detail

That’s where Costura Studio stepped in. From the beginning, their team understood our passion for art and design, and more importantly, they knew how to translate that into a high-performing eCommerce business.

We refined our brand in three crucial ways:

Store Design & UX – Costura helped us build a stunning, conversion-optimized Shopify store, ensuring that every artwork was beautifully presented and easy to purchase.

Performance Marketing Assets – They provided us with high-impact ad creatives for social media and paid campaigns, helping us attract and convert the right audience.

Product Development & Framing Solutions – Beyond just selling prints, Costura advised us on how to elevate our product offerings, from frame styles to sustainable material choices.

Folio & Co.

With Costura’s expertise, we transformed Folio & Co. into a premium online art brand.

The Results: A Store That Sells, A Brand That Lasts

This collaboration has done more than just improve our store—it has redefined how we present and market our artwork. Every vintage photograph, modern abstract, and retro print is now showcased with the attention to detail it deserves, thanks to Costura’s strategic design and marketing support.

You can visit Folio & Co. at www.folioandco.com.

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